Author: Medical Tourism Magazine
It’s hard to top a conference on the beach, but the 6th edition of the World Medical Tourism & Global Healthcare Congress (WMT & GHC) taking place in Las Vegas, Nevada will give the beach a run for its money! On November 2-6, 2013 at the world renowned Caesars Palace, professionals from all around the globe will come together once again for the ultimate networking and collaborating event. What will be different in 2013, why should you travel to Las Vegas, continue reading to get as excited as we are!
Why Las Vegas?
Location is almost as important as the conference itself, the location creates the atmosphere. That’s why Las Vegas is the perfect destination, it will provide attendees the chance to network in an exciting environment, and after a long day of sessions there are so many options for nighttime fun. Southern Nevada is home to more than 1,450 restaurants, exciting shows, casinos and nightclubs. This is the right destination to combine business with pleasure.
Las Vegas not only has tourism perfected but they are also experts in conferences and tradeshows, they host around 19,000 a year bringing in more than 4.8 million delegates. In Las Vegas you can attend a conference and feel like you are on vacation.
According to the Las Vegas Convention and Visitors Authority (LVCVA) research department, “when conferences are held in Las Vegas attendance usually increases by 15 percent.”
What’s different in 2013?
Aside from the new speakers, location and entertainment; there are components of the conference that are the same, but that have changed and become more advanced due to their success in 2012.
The 6th WMT & GHC will host the 4th Global Ministerial Summit and the 2nd Medical Director Summit.
The Global Ministerial Summit is one of the only events in world where government officials, health authorities and Ministers of Health, Tourism, Commerce and Economy all gathered at a round table summit to collaborate and develop partnerships necessary to achieve each countries respective goals. The 2012 Global Ministerial Summit broke the record in attendance. After hosting two previously successful Summits, word spread and the true benefits of attending this event caught on resulting in representation from over 40 countries. Presentations from industry experts were followed by a lively discussion by the real decision makers in the industry where new ideas were developed and many questions were answered. Imagine the possibilities at the 4th edition!
The Medical Directors Summit provided a platform for medical directors from top U.S. and international hospitals and insurance companies to collaborate on issues relevant to their industries. The presentations followed by an open discussion facilitated conversations to strategically improve an organization’s planning. In its first year the Medical Directors Summit exceeded expectations in attendance and positive results from the conversations had, which proves the level of necessity of events like these. All of the feedback received so far ensures that next year’s Summit will be even better!
VIP Buyers Program
The buyer VIP incentive program is always a hit as it offers a predetermined number of discount registrations, free registrations, hotel room nights, and flights to buyers which include companies, governments, employers and insurance agents; all who send patients overseas or are interested in doing so. After receiving the unanimous feedback that this program is one of the main highlights of the WMT & GHC, it was decided to expand this program and take it to another level in 2013. There will now be a dedicated MTA employee responsible for promoting, coordinating and searching for the right people to receive these passes. Visit www.MedicalTourismCongress.com to apply for a VIP Pass.
Integration with the Employer Healthcare & Benefits Congress
In previous years the WMT & GHC was partially integrated with the Employer Healthcare & Benefits Congress (EHBC) which provided them the chance to bump into each other, have a discussion and possibly realize their companies were a good fit. In the 5th year of the WMT & GHC there was full integration of both conferences which allowed attendees to share the exhibit hall, cocktail receptions and the networking software. This integration was important because of the recent passing of the healthcare reform law, more U.S. employers, insurers, consultants and other EHBC attendees are looking to overseas healthcare options to maintain and lower their costs, so this integration allowed them to network with top international hospitals, Ministers of Health, government officials and medical tourism companies from the WMT & GHC.
The EHBC is made up of the following four integrated conferences: Corporate Wellness, Voluntary Benefits, Self Funding and Healthcare Reform.
Many attendees from the EHBC were not too familiar with medical tourism or how mainstream the industry is becoming. The integrated conferences allowed them to sit in the medical tourism educational sessions which provided the chance for cross networking and cross education that they might not have gotten since most do not travel to a conference not in their field.
Both conferences shared the Grand Ballroom where all keynote presentations were given. Attendees from the medical tourism industry were able to hear speeches that they may have never been exposed to such as, Peter Carmel, president of the American Medical Association discussing healthcare reform or BJ Fogg, founder & director of the Behavior Design Lab, Stanford University sharing his insights on how to change an individual’s behavior. The same goes for attendees from the EHBC, they were able to hear keynote presentations about topics that they may have never considered as relevant to their industry such as, Patrick Jordan from the Disney Institute presenting on the topic “Building a Business Through Storytelling.”
As previously mentioned, the WMT & GHC hosts a VIP Buyers Program, the EHBC has the same program so the integration allows double the number of buyers all looking for innovative solutions to be reached by both industries. For example, a buyer for medical tourism could end up coming to the EHBC side because they have a core focus to take away something important like corporate wellness. Another example would be a director of global benefits attends the medical tourism conference because they want to implement medical tourism, but they do other benefits as well. Each conference has the opportunity to take advantage of the new and different industries in their presence.
The conference integration will take place again next year in Las Vegas. The MTA has a long term goal of making these industries aware of each other to see how they can work together and develop relationships for the benefit of healthcare now and in the future.