Author: Eda Firat
American Express’ Healthy Living & Wider Benefits Program has won several European and International awards and has received much public praise as an industry gold standard. The MTA is elated to announce that Breckon Jones will be a keynote speaker at the 5th World Medical Tourism Congress and his presentation will crossover with the Global Benefits Conference.
Jones is the Director of Health and Benefits at American Express and is responsible for the (EMEA) region which includes Europe, Middle East and Africa. He joined American Express from Unilever, where he held the role of Employee Health and Wellness Manager, pioneering an innovative model for workplace health enhancement and culture change which influenced the UK Government’s policies on employee health. He has previously worked with major blue-chip companies in the Asia Pacific region as a corporate consultant, designing and developing health, safety and wellness initiatives.
His presentation will make a comment in favor of increasing investment in employee benefits, in particular health and wellness programs, in a climate of economic uncertainty in Europe. American Express health and benefits strategy will be highlighted as a case study where investment to promote greater awareness and appreciation of benefits can attract and retain top talent, increase engagement and drive up customer service excellence.
Jones was recognized in 2012 by Employee Benefits Magazine as one of the ‘Hot 100 Benefits Professionals’ in the United Kingdom and is the only Reward professional to have won the European Employee Benefits Most Effective Healthcare & Wellbeing Strategy award two years in a row and for two different employers. He lives in London and cycles to work most days.
The 5th World Medical Tourism Congress will take place this year on the beach in Ft. Lauderdale/Miami on October 24-26th. The event is a platform for healthcare leaders, governments, employers, providers and academics to network and work together for the greater good of the international healthcare industry.