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Medical tourism is growing rapidly, and the field is becoming more crowded by the day. As more and more institutions become certified to compete internationally, they must answer a very important question: how will patients find us?
As most health care marketers know, the Web is a critical medium for reaching patients and building your brand. Yet many are still on the sidelines, wondering what to do, where to start and how to measure results. Whether you’re looking at Google, Twitter, Facebook, YouTube, email or other digital media, there are many options and seemingly few answers to the question “what should we do?”
With the goal of helping health care providers and facilitators understand how to use online media to grow market share, Steve Latham of Spur Interactive will conduct an online webinar to address these issues and answer your questions.
In this presentation Steve will expand on the basics he presented at the recent Congress in Los Angeles (see Online Marketing for Medical Tourism) and discuss best practices for site optimization and search engine marketing with special attention to Facebook, Twitter and other social media.
About the presenter:
Steve Latham is the founder and CEO of Spur Interactive (www.SpurHealth.com), a strategic interactive marketing agency with deep experience and insight in health care marketing.
In this role, Steve has planned and managed successful campaigns leveraging online advertising, social media, search engine marketing and email marketing to help numerous health care providers build their brands and acquire patients.
Steve is an accomplished industry lecturer, blogger and thought leader. Steve’s speaks frequently at industry events and his articles have been published by MediaPost, Online Media Daily, iMedia Connection, Marketing News and Bizjournals.com to name a few. Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. You can review Steve’s articles and presentations at http://blog.spurinteractive
Title: Online Marketing for Medical Tourism presented by Steve Latham
Date: Thursday, December 17, 2009
Time: 11:00 AM – 12:00 PM EST
After registering you will receive a confirmation email containing information about joining the Webinar.
See you there “JJ”