Marketing & Business Development

Marketing & Business Development

Leveraging Social Media to Boost Online Reputation in Health Tourism

Social media can help build or break the online reputation of a tourist site as a poor review would leave a negative impression. Stakeholders in medical tourism are starting to employ the social media market to its full potential.

Marketing & Business Development

Destination Branding in Medical Tourism

Branding will play a crucial role in the future of telemedicine, genomics medicine, stem cell treatments, and other developments. The brand reflects reputation, the uniqueness of its product or services, customer rating, values, price, and customer care.

Marketing & Business Development

Marketing Strategies in Healthcare Tourism

Attracting international patients is at the core of medical tourism and the industry is becoming more competitive each day. Marketing is the central factor for success in the health tourism industry, and hospital with marketing influx receiving more leads.

Marketing & Business Development

Medical Tourism Websites: Lead Generation

Everyone talks about lead generation, but you have to offer consumers something that makes them want to share contact information. The promise of pricing was the “carrot” to incentivize them to leave their contact details.‍

Marketing & Business Development

Conference Exhibition Enhance Physician Relationships Reputation and Referrals

The University of Texas M.D. Anderson Cancer Center devoted exclusively to cancer patient care, research, education and prevention. Needs of a diverse referral base has implications far outside the local market, extending into national and international locales.

Marketing & Business Development

Marketing Healthcare Services to Employers

A long evolution in the structure and delivery of healthcare is underway, not just in the U.S., but all corners of the globe. The maturation of healthcare access and delivery tends to be characterized by a greater emphasis on service value.

Marketing & Business Development

Doctor in House Social Media Guru Bridging Patient Divide

Almost half of all patients will search online for a physician, making social media a tool to store in a doctor’s medical bag. Social media allows physicians to bridge the gap between patient and provider.

Marketing & Business Development

Digital Word-of-Mouth Marketing for Medical Tourism Industry

“Word-of-mouth” is the best marketing tactics as consumers rely on the opinions of family members and friends to make buying decisions. When a patient has no references available from friends and family they will search online and “crowd-source” the task.

Marketing & Business Development

Social Media Is Hot! Healthcare Providers Should Know

Conversion-rate optimization (CRO) is the art and science of converting website visitors into leads and valued customers. You don’t just need website visitors; you need new customers even if you don’t double your sales.

Marketing & Business Development

Marketing Techniques that Can Make Big Winners Out of Small Players

From working with over 15 destinations, small marketing hits can get similar or better results than big, expensive marketing hits. As medical tourism and global healthcare continue to grow and become more sophisticated, the competition increases.

Marketing & Business Development

Measuring the Brand Image of a Place

In today’s global economy, villages, municipalities, counties, provinces, states or even countries compete against each other. Place branding has been defined as the practice of using branding and marketing techniques to the economic, social, political benefit.

Marketing & Business Development

Taiwan Opening its Doors to North American Medical Tourists

As the global medical tourism phenomenon continues to grow, many countries have begun to actively court international patients. Taiwan emerging as a destination for many good reasons, why they are an exceptionally attractive destination for the North American medical tourists.‍

Marketing & Business Development

Las Vegas Adding Healthcare to the Brand

What happens in Vegas stays in Vegas…..true, this is one of the first thoughts that comes to mind when someone says, “Las Vegas. Las Vegas is all about hospitality, and that translates very well to medical tourism.

Marketing & Business Development

Medical Tourism- Marketing to Win

No matter how big your hospital is or how many specialists you may have, if you fail to create and communicate your unique value proposition, you will fail in medical tourism. Successful medical tourism marketing is dependent on effectively reaching your target markets.

Marketing & Business Development

Knowing Your Business An Essential Step in Marketing Yourself

Before beginning to market your business, service you should follow the two-step program – know yourself and market yourself. Part of the failure in marketing is because companies don’t know themselves well enough.

Marketing & Business Development

Brand Creation ~ A Roadmap For Medical Tourism

Visioning and branding are a means to an end. That end is a unique compelling and flexible set of verbal visual and spatial tools that express the character capture and project the essence and key attributes of a place.

Marketing & Business Development

Social Media & Marketing ~ Sell More & Reach New Markets

Social media and the marketing options it creates is one of the hottest topics of the business world. The key to social networks is peer-to-peer dialogue: the sharing and shaping of opinion about the reform process Passmore said.

Marketing & Business Development

Social Media Offer Real Community Engagement for Hospitals

Businesses and organizations throughout the world use Social Media to interact with social ‘friends’ and ‘followers’. Social Media savvy organizations raise their profile through the design of material such as humorous video content.

Marketing & Business Development

Plan Design ~ Is Your Medical Tourism Plan Ready for the U.S. Market?

As the medical tourism industry gets into high growth gear and U.S. patients become more aware of the options of traveling abroad for lower cost, quality healthcare, there remain a number of unanswered questions.

Marketing & Business Development

Will the Circle be Unbroken? Effectively Marketing your International Department

As someone in urgent need of knee replacement surgery, you have been in contact with a foreign hospital’s international department for several weeks. A long string of emails have been exchanged, and you’re starting to feel pretty comfortable.

Marketing & Business Development

Abuzz about Marketing: Stonehenge to the Stones

And it’s always been all about Marketing – even way, way back in the day. The Neanderthal who invented The Wheel thought he could sell it simply by rolling it out on the streets. Initially, it did sell well until another Neanderthal rolled out his Wheel.

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