Marketing & Business Development

Branding
Marketing & Business Development

Crafting a Winning Brand Strategy for Medical Tourism Facilities

A winning brand strategy for medical tourism facilities is essential for attracting and retaining international patients in a fiercely competitive market. The Global Provider Network offers medical tourism organizations a world of opportunities, including access to high-level partnerships, innovative business solutions, and a range of resources to expand their brand strategy.

Global Provider Network
Marketing & Business Development

Enhancing Growth in Medical Tourism through Strategic Partnerships and Affiliations

Global Provider Network (GPN) is a turnkey program that expands access in the medical tourism landscape, facilitating speedy connections, which, in turn, expands volume and optimizes profits. GPN provides referral organizations with speedy access to healthcare providers with pre-negotiated discounts and commissions. Similarly, through the program, healthcare providers enjoy fast access to a global network of referral organizations

Branding
Marketing & Business Development

Branding in Medical Tourism: Common Challenges and Solutions

In the ever-expanding realm of medical tourism, establishing a strong and trustworthy brand is essential for attracting international patients. However, many medical tourism businesses face unique challenges when it comes to branding; for some healthcare providers, little attention or investment is paid to brand awareness and building a reputable brand.

Social Media Marketing
Marketing & Business Development

Unveiling the Power of Social Media Marketing in Medical Tourism

The MTA offers a wide range of opportunities to learn effective marketing strategies to get ahead in the industry. With the Medical Tourism Moonshot and the Global Partnership Network, your business will gain access to innovative technology and marketing resources to transform your business for profitability and brand visibility.

Marketing in Medical Tourism
Marketing & Business Development

Nurturing Connections: Customer Relationship Management in Medical Tourism

In medical tourism's dynamic and competitive landscape, establishing and maintaining strong relationships with patients is paramount. Customer Relationship Management (CRM) has emerged as a pivotal strategy for medical tourism providers to foster trust, enhance patient experiences, and build long-term loyalty.

Innovative Medical Treatments
Marketing & Business Development

Top 10 Medical Procedures Driving Medical Tourism

Learn some of the most common medical treatments international patients travel abroad for. Dental Care Cosmetic Surgery, Fertility Treatment, Cancer Treatment, Orthopedic Surgery, Transplant Procedures, Bariatric Surgery, Eye Care, Cardiology, Neurosurgery. Medical Tourism Treatments, Medical Tourism Procedures.

Global Provider Network
Marketing & Business Development

Medical Travel Business Surges as Health Institutions Leverage Global Provider Network to Drive Growth

Global Provider Network is the one-stop shop for access and growth in the industry, pooling healthcare resources – including providers, referral organizations (which include insurance companies, governments, medical travel facilitators, and TPAs) and health payers – together, consolidating their unique offerings to improve partnerships, patients, and profitability.

Marketing in Medical Tourism
Marketing & Business Development

Mistakes that Limit Marketing Success for Medical Tourism Programs

Marketing is a crucial component of business growth, and if not implemented correctly, could mar organizational success. Medical tourism programs need to pay attention to the nuances of the medical travel market, and implement strategies to attract their target populations and drive more buy-ins.

Marketing in Medical Tourism
Marketing & Business Development

Strategies for Long-term Success in Medical Tourism

The medical tourism industry is beginning to set a new path of recovery since the pandemic ceased. The major players are re-strategizing and previously small players are emerging as key stakeholders in the industry. In this webinar, Bill Cook and Jonathan Edelheit discuss the principles of success in the industry and strategies that are pivotal to long-term success.

Training
Marketing & Business Development

Five Ways Staff Training Impacts the Performance of Your Medical Travel Program

The dynamics of medical travel have changed since the pandemic eased. With evolving patient demands, medical travel businesses and programs are transforming their models to adapt to the changing business climate and meet these new demands. One important area that is often overlooked is staff training.

Marketing in Medical Tourism
Marketing & Business Development

Five Mistakes to Avoid in Medical Travel Marketing

Marketing is a critical component of most businesses; whether or not your organization offers high-quality products or services, your client volume and overall success depend, in a large measure, on the quality and effectiveness of your marketing strategies. The pattern is similar in medical travel. With shifting paradigms in patient expectations and choices for medical travel destinations, medical tourism and health tourism organizations need to rethink strategies to enhance their brands and visibility and improve how they communicate their offerings

HealthStars EXCELerator
Marketing & Business Development

Healthcare EXCELerator: Accelerating Healthcare Delivery through Innovation

Healthcare providers might have the best intentions but may not understand the dynamics of the medical travel space and the market reshaping and remodeling they may require to be a top-choice destination for traveling patients and other international payers. To bridge this gap, Global Healthcare Accreditation (GHA) has launched HealthStars EXCELerator, a solution designed to accelerate innovation and maximize a business’s opportunity for success in the global healthcare space.

Medical Tourism Facilitators
Marketing & Business Development

Everything You Need to Know About Medical Tourism Facilitators

Medical tourism facilitators make it easier to navigate the process of medical care in a foreign country. Learn everything you need to know about medical tourism facilitators, when you might need their services, and how to maximize the benefits while minimizing risk.

Healthcare Costs
Marketing & Business Development

Value-Based Care: A Model For The Medical Tourism Industry

Medical providers in the United States have traditionally operated on a fee-for-service model. Under this model, insurers reimburse healthcare organizations for services rendered regardless of the outcome. A new approach, value-based care, is gaining steam. Adopting a value-based care system simply allows for more open communication amongst a network of providers, resulting in positive patient outcomes as well as overall satisfaction for the provider and insurer.

Global Healthcare Accreditation
Marketing & Business Development

Strategies to Unlock Your Medical Travel Potential in the New Normal

The coronavirus pandemic has induced a shift in healthcare needs that wlll disrupt the medical tourism ecosystem. New strategies are therefore needed to meet the new metrics of success in medical tourism

Marketing & Business Development

Leveraging Social Media to Boost Online Reputation in Health Tourism

Social media can help build or break the online reputation of a tourist site as a poor review would leave a negative impression. Stakeholders in medical tourism are starting to employ the social media market to its full potential.

Marketing & Business Development

Destination Branding in Medical Tourism

Branding will play a crucial role in the future of telemedicine, genomics medicine, stem cell treatments, and other developments. The brand reflects reputation, the uniqueness of its product or services, customer rating, values, price, and customer care.

Marketing & Business Development

Marketing Strategies in Healthcare Tourism

Attracting international patients is at the core of medical tourism and the industry is becoming more competitive each day. Marketing is the central factor for success in the health tourism industry, and hospital with marketing influx receiving more leads.

Marketing & Business Development

Medical Tourism Websites: Lead Generation

Everyone talks about lead generation, but you have to offer consumers something that makes them want to share contact information. The promise of pricing was the “carrot” to incentivize them to leave their contact details.‍

Marketing & Business Development

Conference Exhibition Enhance Physician Relationships Reputation and Referrals

The University of Texas M.D. Anderson Cancer Center devoted exclusively to cancer patient care, research, education and prevention. Needs of a diverse referral base has implications far outside the local market, extending into national and international locales.

Marketing & Business Development

Marketing Healthcare Services to Employers

A long evolution in the structure and delivery of healthcare is underway, not just in the U.S., but all corners of the globe. The maturation of healthcare access and delivery tends to be characterized by a greater emphasis on service value.

Marketing & Business Development

Doctor in House Social Media Guru Bridging Patient Divide

Almost half of all patients will search online for a physician, making social media a tool to store in a doctor’s medical bag. Social media allows physicians to bridge the gap between patient and provider.

Marketing & Business Development

Social Media Is Hot! Healthcare Providers Should Know

Conversion-rate optimization (CRO) is the art and science of converting website visitors into leads and valued customers. You don’t just need website visitors; you need new customers even if you don’t double your sales.

Marketing & Business Development

Digital Word-of-Mouth Marketing for Medical Tourism Industry

“Word-of-mouth” is the best marketing tactics as consumers rely on the opinions of family members and friends to make buying decisions. When a patient has no references available from friends and family they will search online and “crowd-source” the task.

Marketing & Business Development

Marketing Techniques that Can Make Big Winners Out of Small Players

From working with over 15 destinations, small marketing hits can get similar or better results than big, expensive marketing hits. As medical tourism and global healthcare continue to grow and become more sophisticated, the competition increases.

Marketing & Business Development

Measuring the Brand Image of a Place

In today’s global economy, villages, municipalities, counties, provinces, states or even countries compete against each other. Place branding has been defined as the practice of using branding and marketing techniques to the economic, social, political benefit.

Marketing & Business Development

Taiwan Opening its Doors to North American Medical Tourists

As the global medical tourism phenomenon continues to grow, many countries have begun to actively court international patients. Taiwan emerging as a destination for many good reasons, why they are an exceptionally attractive destination for the North American medical tourists.‍

Marketing & Business Development

Las Vegas Adding Healthcare to the Brand

What happens in Vegas stays in Vegas…..true, this is one of the first thoughts that comes to mind when someone says, “Las Vegas. Las Vegas is all about hospitality, and that translates very well to medical tourism.

Marketing & Business Development

Medical Tourism- Marketing to Win

No matter how big your hospital is or how many specialists you may have, if you fail to create and communicate your unique value proposition, you will fail in medical tourism. Successful medical tourism marketing is dependent on effectively reaching your target markets.

Marketing & Business Development

Knowing Your Business An Essential Step in Marketing Yourself

Before beginning to market your business, service you should follow the two-step program – know yourself and market yourself. Part of the failure in marketing is because companies don’t know themselves well enough.

Marketing & Business Development

Brand Creation ~ A Roadmap For Medical Tourism

Visioning and branding are a means to an end. That end is a unique compelling and flexible set of verbal visual and spatial tools that express the character capture and project the essence and key attributes of a place.

Marketing & Business Development

Social Media & Marketing ~ Sell More & Reach New Markets

Social media and the marketing options it creates is one of the hottest topics of the business world. The key to social networks is peer-to-peer dialogue: the sharing and shaping of opinion about the reform process Passmore said.

Marketing & Business Development

Social Media Offer Real Community Engagement for Hospitals

Businesses and organizations throughout the world use Social Media to interact with social ‘friends’ and ‘followers’. Social Media savvy organizations raise their profile through the design of material such as humorous video content.

Marketing & Business Development

Plan Design ~ Is Your Medical Tourism Plan Ready for the U.S. Market?

As the medical tourism industry gets into high growth gear and U.S. patients become more aware of the options of traveling abroad for lower cost, quality healthcare, there remain a number of unanswered questions.

Marketing & Business Development

Will the Circle be Unbroken? Effectively Marketing your International Department

As someone in urgent need of knee replacement surgery, you have been in contact with a foreign hospital’s international department for several weeks. A long string of emails have been exchanged, and you’re starting to feel pretty comfortable.

Marketing & Business Development

Abuzz about Marketing: Stonehenge to the Stones

And it’s always been all about Marketing – even way, way back in the day. The Neanderthal who invented The Wheel thought he could sell it simply by rolling it out on the streets. Initially, it did sell well until another Neanderthal rolled out his Wheel.

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